Writer: Tenesha Hughes
Dylan Douglas a native of Thibodaux LA, is taking on the fashion industry with his newly found clothing line entitled New Rules. This clothing line is not only fashionable but also has had a positive message behind it.
“The message of New Rules is to get people to start being themselves and not be worried about what others think of them by what they're wearing, or how they look! That's a big problem with our culture, now people are doing stuff for others and not for themselves. The logo is a man with dreads wearing a suit with shorts instead of business pants, no one would ever try that, maybe a few but not many,” said Douglas.
New Rules started off with just an idea of letting others be themselves with just a simple plain color or white T- shirt. Now it has evolved and is steady growing from its male to female attire, and shirts with zippers.
As a senior Business Marking major at Jackson State University he sees marketing as a competition, who can come up with the best brand idea for a company.
“I feel like I have a head full of ideas. Also I like to be hands on at what I do and marketing is a very hands on field. I use marketing tools with my clothing line by getting the right people into my idea and I use social media a lot to promote my clothing which helps me get to my target market,” said Douglas.
Styles that stand out and make a statement is what catches his eye and keeps his ideas flowing. Celebrities that aren't afraid to live a little and standout such as Kanye West, Future, and Chris Brown are some of his fashion icons. Even though he is interested in all kinds of fashion, in his opinion low end sometimes has more value in the way fashion trend is going right now relating back to the 80’s style.
Being comfortable with what you want to wear is inspiring, so embrace it. Fashion doesn't always have to be about following a trend you also start the trend or be the trend. Put on what ever makes you happy.
“Yes I feel like it's a big trend, but it's people out there who have their own style and I love to see that in people. We don't have to do what everyone else is doing it is time to be ourselves. Especially if you know you can't afford something's don't go out and try and get them because you see it on TV, or on someone else’s Instagram. You don't need money to be fly, being fly is being yourself”, said Douglas.
With fashion being just a hobby, doing it and being able to see my clothing on campus is a thrill, knowing that his brand is being noticed. Fashion school could possibly be in future if the opportunity presents itself but, his main career goals are to be successful and own his own marketing firm, while bringing his clothing line to the raptors and being top of the line.
“My main goal is to get my shirts around the world to where I know my message is out there. Once I get it into the right celebrity hands it's going to explode. My main goal is to get it into skate shops and hip hop clothing stores, also get my own manufactures. I like to keep bringing out new gear now I'm elevating to do female fashion stuff also, 2015 bout to be a big year”, said Douglas”
If you are a person trying to own or start your own business Douglas says it’s not always going to be easy.
“Go with you first idea don't worry bout what others think because it's your thoughts and mind, but also you have to be ambitious because times are going to get tough. When it feels like you’re not selling anything but you have to keep pushing", said Douglas.
Visit New Rules Website: Newruless.com
Social Media Information Below:
Instagram & Twitter @da_rilldill
New Rules Instagram @itsnewrules
Dylan Douglas a native of Thibodaux LA, is taking on the fashion industry with his newly found clothing line entitled New Rules. This clothing line is not only fashionable but also has had a positive message behind it.
“The message of New Rules is to get people to start being themselves and not be worried about what others think of them by what they're wearing, or how they look! That's a big problem with our culture, now people are doing stuff for others and not for themselves. The logo is a man with dreads wearing a suit with shorts instead of business pants, no one would ever try that, maybe a few but not many,” said Douglas.
New Rules started off with just an idea of letting others be themselves with just a simple plain color or white T- shirt. Now it has evolved and is steady growing from its male to female attire, and shirts with zippers.
As a senior Business Marking major at Jackson State University he sees marketing as a competition, who can come up with the best brand idea for a company.
“I feel like I have a head full of ideas. Also I like to be hands on at what I do and marketing is a very hands on field. I use marketing tools with my clothing line by getting the right people into my idea and I use social media a lot to promote my clothing which helps me get to my target market,” said Douglas.
Styles that stand out and make a statement is what catches his eye and keeps his ideas flowing. Celebrities that aren't afraid to live a little and standout such as Kanye West, Future, and Chris Brown are some of his fashion icons. Even though he is interested in all kinds of fashion, in his opinion low end sometimes has more value in the way fashion trend is going right now relating back to the 80’s style.
Being comfortable with what you want to wear is inspiring, so embrace it. Fashion doesn't always have to be about following a trend you also start the trend or be the trend. Put on what ever makes you happy.
“Yes I feel like it's a big trend, but it's people out there who have their own style and I love to see that in people. We don't have to do what everyone else is doing it is time to be ourselves. Especially if you know you can't afford something's don't go out and try and get them because you see it on TV, or on someone else’s Instagram. You don't need money to be fly, being fly is being yourself”, said Douglas.
With fashion being just a hobby, doing it and being able to see my clothing on campus is a thrill, knowing that his brand is being noticed. Fashion school could possibly be in future if the opportunity presents itself but, his main career goals are to be successful and own his own marketing firm, while bringing his clothing line to the raptors and being top of the line.
“My main goal is to get my shirts around the world to where I know my message is out there. Once I get it into the right celebrity hands it's going to explode. My main goal is to get it into skate shops and hip hop clothing stores, also get my own manufactures. I like to keep bringing out new gear now I'm elevating to do female fashion stuff also, 2015 bout to be a big year”, said Douglas”
If you are a person trying to own or start your own business Douglas says it’s not always going to be easy.
“Go with you first idea don't worry bout what others think because it's your thoughts and mind, but also you have to be ambitious because times are going to get tough. When it feels like you’re not selling anything but you have to keep pushing", said Douglas.
Visit New Rules Website: Newruless.com
Social Media Information Below:
Instagram & Twitter @da_rilldill
New Rules Instagram @itsnewrules